Eco-minded Gen Zers still love fast fashion
Interested in Canvas8?Try us on a trial basis
Signal
Nov 24, 2021
Eco-minded Gen Zers still love fast fashion

With its huge variety and low prices, Chinese fast-fashion brand Shein is getting into the hearts and pockets of Gen Zers across the US, Europe, and Australia. The fashion behemoth’s success points to Gen Zers’ contradictory behaviours of being eco-conscious while buying fast fashion.