Ancient Chinese cuisine is having a moment amongst Chinese netizens. With more young Chinese people exploring their country’s history, they're romanticising a bygone culture as a way of reconnecting with their heritage amidst the rise of China’s guochao movement.

As China’s market matures, consumers are attaching great importance to commodities that not only meet their aesthetic demands, but their intellectual ones too. This is especially true of Chinese Gen Zers who are seeking products that fuel their patriotism by creatively merging the old with the new.

Expressing objections over poor working conditions and environmental harm, fashion hunters have grown increasingly wary of and frustrated by the business practices and legacy of fast fashion. However, the continued desire for affordable yet stylish clothing that satisfies the post-lockdown craving for ‘normality’ means that many are unsure how to turn fast fashion disdain into a more eco-friendly wardrobe.

What’s driving the new frontiers of fashion innovation? How are people handling the tension between fast fashion and sustainable attitudes? Why are non-Western identities reshaping style narratives? And how are personal autonomy and gender fluidity sparking change within the industry?