Plant-based ready meals are becoming more readily available in leading supermarkets across the UK. With people growing tired of cooking at home and looking for alternatives, supermarkets are offering plant-based ready meals at an affordable price.

Lockdown life may have ended in June 2021, but many Britons remain nervous about dining at restaurants. Dinner parties are, therefore, resurgent as people look to socialise in smaller, controlled environments. So, how can brands engage adventurous cooks and guests in domestic settings?

Despite the boom in restaurant takeaways and deliveries, plant-based brand and former restaurant The Brook has skipped the door-to-door hot-meal boom and turned its focus towards the growing ready-meal market, delivering freshly-frozen vegan ready meals to heat up at home.

The pandemic ushered in a new era of remote work, and with it, new dining habits. But as the new normal sets in, the shifts in people’s working patterns are showing signs of continuity. And with fewer people commuting during the week, restaurants are re-evaluating their ‘peak’ times and offerings.