Goblincore is a fashion and lifestyle trend that rejects the idyllic and embraces the dark, unkempt, and shabby symbols of the natural world. Beyond the love of fungi and skulls, adherents feel the tenets of goblincore free them from conventional expectations of beauty, gender, and sexuality.

Between a pandemic, social unrest, and political uncertainty, stress is abundant in everyday life. Yet while some people are escaping the reality of 2020 with light-hearted entertainment, others are indulging in fear-inducing films and TV. Why is horror proving so popular among critics and viewers?

Cultural memory is getting shorter, with mass digitisation causing people to seek solace in the recent past. But it’s not solely about innocence – ‘nowstalgia’ is fuelled by a desire to reimagine and right perceived wrongs. So, how is a meme mindset impacting Gen Z’s media consumption and style?

Taking a nostalgic trip to the 90s, Cadillac’s Super Bowl spot is a Tim Burton-inspired Edward Scissorhands spoof starring Timothée Chalamet and Winona Ryder. Far from Cadillac’s all-American look, the ad plays on the power of nostalgia to delight and distract.