With climate change a pressing threat, Britons are becoming more sensitive to their homes’ sustainable credentials. Shifted priorities due to the pandemic mean that some are now looking for eco-friendliness across everything from utilities to furniture design. So, how can brands tap into this?

The surge in screen-time sparked by COVID-19 has left some people mentally and emotionally fatigued. Yet online habits don’t have to be defined by ‘doomscrolling’ and unrealistic social feeds. How can ‘digital gardens’ facilitate a calmer and more cooperative way to interact on the web?

Struggling to deal with many of the pressures and quickening pace of modern city life, young Chinese urbanites are taking comfort in gardening projects. From growing vegetables to creating balcony gardens, they're looking for ways to integrate green-fingered leisure into their lives.

As green-fingered pursuits grew in popularity during the pandemic, Britons are seeking out streamlined and educational shopping experiences for garden items. Bringing the beloved garden centre online, Sproutl makes horticultural shopping easy – and accessible to novice gardeners.