Dior brings luxury to at-home fitness fans
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Oct 12, 2021
Dior brings luxury to at-home fitness fans

Dior is collaborating with Technogym to release a limited-edition range of fitness equipment. The pandemic has caused a surge in home fitness, and in general pushed wellness to the forefront – this line caters to the consumer demand whilst also bringing an element of luxury.

Dior has joined forces with Italian exercise equipment brand Technogym to release a line of high-end fitness equipment. The limited-edition line will be available in Dior boutiques worldwide in January 2022 – timed to latch on to the January fitness craze and health-focused New Year's resolutions. The collection itself is a range of equipment, including a gym ball, dumbbells, multifunctional weight bench, and treadmill – all in Dior’s signature style and adorned with the iconic lucky star symbol associated with founder Christian Dior. The limited-edition range combines fitness innovation with Dior’s “unique allure,” says Nerio Alessandri, Technogym founder, and the line has been “created to inspire the concept of wellness with new generations.”