The pandemic isn’t the only thing keeping Americans apart this festive season, with the election causing tension and division among family members. Feeling the pandemic pinch, they’re hoping brands will think of the hardships that have affected everyone in 2020 and consider offering more deals.

Netflix’s stock valuation has sunk after it failed to reach Wall Street analysts’ predicted new subscriber rates by almost half. As people are inundated with streaming possibilities and Netflix competitors, subscription fatigue is starting to draw its net around Netflix as new sign-ups dry up.

Sainsbury’s Christmas spot reimagines the brand’s origins as an Oliver Twist tale, depicting a Victorian orphan’s mishaps at the first ever Sainsbury’s store in 1869. By tying its own history to a classic British tale, Sainsbury’s is aiming to evoke positive emotions by highlighting the value of heritage brands.

NBC’s streaming platform Peacock entered a congested market when it launched in 2020. Instead of attempting to compete on the same ground as its more established rivals, it’s targeting an older demographic and offering tiered pricing alongside comprehensive live programming.