Lockdown saw people increasingly rely on home delivery, and as a result, retailers saw a surge in demand for subscriptions. As people continue to embrace convenience culture at home, the reliability of subscriptions is offering them a feeling of consistency while other aspects of life feel out of control.

In times of uncertainty, people often make purchases that reaffirm their identity – yet many ‘global citizens’ championed local firms during the pandemic. Canvas8 spoke to Sharon Ng of Nanyang Technological University to understand the impact of global-local identities on shopping habits.

Culinary creativity has helped many people get through the pandemic – but not everyone has the time or energy to whip up a loaf of sourdough or invent a recipe. Once seen as guilty treats, takeaways have become staples of the homebody economy, with deliveries and instant meals providing some much-needed comfort.

Being forced to scroll through mountains of text is a pet hate of many home chefs looking for an online recipe. Just The Recipe lets internet users cut the preamble by pasting any recipe URL into their site, showing how brands can help remove frustrations from people’s lives.