With stress having intensified in lockdown, a number of married couples are looking into untying the knot. Internet searches for ‘divorce’ have increased, indicating that even as some people have seen the home as a sanctuary during the pandemic, for others, it’s forced them to reassess their lives.

American Gen X and Yers are reversing a trend of high divorce rates within the country. Taking a measured approach to life choices, they're staying in relationships longer, waiting for the opportune moment, rather than marrying young and on a whim, compared to some of their Boomer parents.

How are some people choosing to commemorate their divorce? Have friends become more important than family for personal support? Is the idea of the ‘forever home’ now outdated? And what’s driving the demand for man caves and she sheds in modern houses?

Honesty is important in any relationship, yet many people hide financial decisions from their partners. Canvas8 spoke to Hristina Nikolova, the Coughlin Sesquicentennial Assistant Professor of Marketing at Boston College, to understand how financial infidelity impacts relationships and brands.