‘Woke’ has become a mainstream yet divisive buzzword in culture, used as both an attack and a compliment, depending on political context. But research reveals that, more often than not, the term adds a layer of confusion to conversations, with most Britons not actually sure what it means.

Natalie Wynn, aka ContraPoints, is a Gen Y YouTuber, political provocateuse, and video-essayist who tackles cancel culture and alt-right with theatrical esthetic, dark humor, and philosophy. Her videos are aimed at politically curious audiences seeking to move beyond partisan echo chambers.

NY Times podcast Still Processing provides a space in which cultural figures and works are explored, offering discussion and understanding amid the cancel and call-out context. It encourages listeners to meditate on cultural moments, and form an opinion through considered conversation.

Call-out culture is thriving in a world that’s increasingly dependent on the web for communication. With people’s interactions influenced by social media algorithms, divisive political discourse, and the anonymity of the internet, how can brands facilitate dialog and respond to public backlash?

Natalie Wynn, aka ContraPoints, is a Gen Y YouTuber, political provocateuse, and video-essayist who tackles cancel culture and alt-right with theatrical esthetic, dark humor, and philosophy. Her videos are aimed at politically curious audiences seeking to move beyond partisan echo chambers.