The Financial Gym sets its members up with personal trainers and clearly defines plans to get their relationship with money back on track. In the wake of the pandemic, its approach is more relevant than ever.

With boredom taking over as a dominant emotion amid ongoing lockdowns, people are spending money in an effort to feel better. Smart money app Yolt has launched a campaign rooted in behavioural science that blames unnecessary spending on people's 'lizard brains' to assuage their guilt.

One silver lining of the pandemic has been people’s ability to save more money. Yet, research shows this opportunity has been imbalanced, with men in the UK saving twice as much as women. As people look to regain stability post-pandemic, brands could tailor support to those who need it most.

With the pandemic impacting women disproportionately more than men, there’s a need more than ever to create equity within finance. Rainchq empowers women to take ownership of their personal finances and reflects how women are starting businesses that address their core needs.