The hard seltzer category shows signs of slowing down, despite strong predictions for a summer boom. People are struggling to differentiate between brands in the category after a clear rush to market, and relaxation of fears about stay-at-home orders have reduced pantry-loading panics.

Embracing the American craft beer drinker's evolving taste buds, brewery Clown Shoes Beer is catering to more experimental inclinations. Pandemic stay-at-home orders have Americans craving any sense of normalcy – quirky bevs combine indulgence with the ease of cracking open a beer.

Whether it’s Brussels sprouts at Christmas, pumpkins at Halloween, or hot cross buns at Easter, there are certain foods that are inextricably tied to festive occasions. Why do people crave specific flavours at set times of the year? And how are brands tapping into their long-lasting appeal?

More than 200 million Pumpkin Spice Lattes have been sold since 2003, attracting a cult-like following in the process. Its arrival is considered the ‘start of fall’, welcomed online with excitement worthy of a homecoming queen. How did a hot drink become the icon of all things autumnal?