Vaccine data shows that uptake is levelling out in the US, with younger people and their parents less enthusiastic about the shot. Amid confusing messaging about the safety of the vaccine for younger people, leading this group to question its effectiveness, there’s a need for a better outreach push.

The Sun has a long history of running public service campaigns, and Jabs Army, the newspaper’s initiative to support the UK’s vaccine rollout, builds on this legacy. By using its patriotic platform to appeal to a growing mutual aid mindset, it has tapped into a wider shift in the public’s mood.

Distrust in the medical establishment and generational trauma are preventing many Black Americans from getting vaccinated. A campaign from the Ad Council looks back on one of the US’ darkest episodes of medical racism in the hope that it can help reduce vaccine hesitancy.

The rapid growth of an online ‘infodemic’ – where fake news and conspiracy theories abound – means it has become difficult to sort fact from fiction. Logically is using AI technology and fact-checkers to help both private companies and the general public combat the spread of misinformation.