As younger generations seek out news beyond traditional TV networks, they’re looking for authentic and expert voices to cut across the partisan divide and offer informed takes on issues. Broadcasting over YouTube, The Hill’s Rising combines accessible formats with expert analysis.

The pitch of anti-press sentiment is the most fevered it’s been, with an Edelman report showing the highest-ever percentage of American distrust in the media. As polarizing disputes over COVID-19 and elections continue, people are continuing to lose faith in the notion of objectivity.

Why are people swapping mindless binge-watching for intentional narratives? What’s fuelling the rising demand to see more nuanced diversity on-screen? How are fan-creator relationships getting more intimate? And what are people’s expectations of live events in the ‘new normal’?

Research shows that a quarter of Democrats and Republicans in the US exclusively get news from outlets that share their political views. The findings reinforce how people seek out information environments that align with their beliefs, emphasizing the importance of diverse media diets.