Life insurance is an important safeguard, however, it remains largely ignored. Aiming to reinvent life insurance to be more seamless and digital, start-ups are finding ways to engage more people with life insurance, especially young adults who often don’t consider using it until much later.

Young people want to save and budget in a way that isn’t boring. Cleo provides a smart AI bot that delivers financial services in a fresh and disruptive way. With $44 million in funding, Cleo is one of the fastest-growing fintech brands catering to a younger audience: Gen Zers.

Gen Zers are increasingly prioritising banking that’s both ethical and sustainability-minded. Tomorrow, a challenger bank founded in Germany, positions sustainability as its top goal, leading the way for brands to merge necessary service offerings with values-driven behaviours.

Buy Now, Pay Later fintech pioneers are seeing a huge success with Aussie Gen Yers and Zers, edging out traditional bank offerings. As consumers – especially young people – take an economic hit due to the pandemic, financial brands have the chance to innovate to match new economic realities.