Doomsday narratives around artificial intelligence and robots are prevalent in Western societies, especially as people grow increasingly fearful of automation. Bedtime stories are tackling these fears from the ground up by rewiring the relationship between toddler digital natives and AI.

Natural disasters, global crises, and a pandemic have made people more aware than ever of the need to prepare for the unexpected. With individual- to family-sized prepper packs, preparedness nudges, and an SMS helpline, Judy ensures Americans are equipped for whatever may come their way.

Survive the Century is an online game that lets players put themselves in the shoes of a news editor, making key decisions about how to sway public opinion. Presented in a futuristic setting, it provides positive escapism for people experiencing eco-anxieties.

The COVID-19 pandemic simultaneously exposed people to the impact of climate change and distracted their attention from it, leaving many struggling to make the right decisions and take meaningful action. So, how can brands assist Americans in their next steps towards sustainability?