As lockdown eases and more people get vaccinated, American shoppers are planning to spend big. With hedonism high on most people's agenda, many are eager to invest in their indulgences even if doing so could lead to financial consequences such as major debt.

The outbreak of COVID-19 in America dramatically reshaped everyday financial habits – from causing a sharp drop in commute-based spending to leading some people to splurge on their pets. But how might these sudden changes impact the ways Americans spend and save in the long term?

Thanks to vaccine rollouts, the threat of COVID-19 is beginning to dissipate. Instead, money has overtaken health as the primary concern for most Americans. With people some way from embracing a Roaring 20s recovery, brands would do well to remain mindful of the economic imbalance at play.

Whether they’re trading stocks on Robinhood or buying into Bitcoin, Americans are eager to seize control of their finances in the wake of the pandemic. But what do they expect from businesses in this sector? Canvas8 polled 1,000 Americans and spoke to eight people to find out.