For people with disabilities, everyday tasks can be difficult - not because they are incapable of doing them, but because of limited resources adapted to their needs. Aiming to pave the way for change is Degree, which has launched an adaptive deodorant.

Whether through candles or a fresh coat of joyful wall paint, the pandemic has prompted people to adjust their moods through a variety of at-home sensory experiences. Mindalt’s mood-enhancing deodorant was created to fit seamlessly into everyday routines, making self-care easy for the time-pressed.

Though deodorant is rarely known for novelty, start-up Akt London has captivated both buyers and industry professionals with its elevated approach to the everyday roll-on. As shoppers seek out more sustainable beauty options, Akt is helping people inject some green into their routine.

Launching during a pandemic is risky, but for essentials brand Arfa, it was a chance to demonstrate its core belief: community comes first. With people looking for products to meet more than their basic needs, can Hiki by Arfa’s approach set a new agenda for marketing deodorants and body wipes?