Discord is rebranding itself to embrace a more mainstream audience despite its gaming community roots. With major digital platforms under constant scrutiny, people are not only looking for social networks they can trust but ones they can feel comfortable in and in control of.

Whenever a brand decides to refresh its image with a new logo, user interface, or partnership, it inevitably attracts condemnation from some quarters. But why do people care about such shifts in position? Canvas8 spoke to Tarje Gaustad, a professor at Kristiania University College, to find out.

While rigid, traditional beauty standards still prevail in China, lingerie brand NEIWAI is challenging these ideals through its inclusive products and marketing. By promoting self-love and a wider definition of beauty, it’s building a dedicated following of socially aware consumers.

Stans are passionate, and while they generally post about the object of their obsession, strong social media presence and large numbers mean they can mobilize to dominate social feeds. Showing the power of online community, they’re promoting BLM and quashing racism.