In the wake of COVID-19, people are making fewer shoppings trips and focusing more on hygiene. Splosh, a UK-based subscription service, simplifies things by offering effective, eco-minded, zero-waste household and personal cleaning products delivered through the letterbox.

As environmental awareness grows, people want brands to enable them to make easier and more sustainable purchasing decisions when shopping. Marks & Spencer is rolling out its packaging-free refillable programme to more locations across the UK to appeal to sustainability-minded shoppers.

With aspirations to be ‘the Patagonia of the beauty industry’, Fluff is an ethical Australian cosmetics brand tapping Gen Zers. Its art deco-style refillable packaging, candid approach to beauty, and focus on keeping things simple shows how to engage mindful young consumers without the fluff.

From ‘clean’ to ‘cruelty-free’, beauty buzzwords often signal products’ eco-credentials, but the industry as a whole faces a huge obstacle when it comes to sustainability: its reliance on single-use plastics. As concerns about the environment abound, Selfridges is introducing fragrance refills.