Personal care products targeted at men have often promoted masculinity stereotypes, either promising the attention of women or intentionally straying away from language perceived as ‘feminine’. STUFF is a men’s personal care brand aiming to dismantle toxic masculinity narratives.

Staring at our face close-up on constant Zoom calls isn’t doing most people’s self-confidence any favors. A little bit of make-up can give our self-esteem a boost and Tribe is catering to cosmetics-curious men by offering modern make-up’ without the dated messaging of hyper-masculinity.

Men’s magazine Manual is promoting male body positivity through an Instagram campaign. Given that taboo and stigma around male body shame still exist, there is an opportunity for businesses to open up the conversation and include more diverse male body types in their imagery.

Only Fans is a social platform that normalizes sex work, fuels hustle culture, and uses a subscription model to turn social currency into cash. It empowers creators to be in charge of their brand and is part of a growing number of platforms that contribute to The Passion Economy.