Aiming to diversify its product offerings and expand beyond beer, Molson Coors has rolled out a new line of non-alcoholic drinks. As people are increasingly motivated by health and wellness and opting to reduce alcohol intake, beverage brands are innovating to meet demand.

Once reserved solely for romantic gestures, Valentine’s Day is taking on a whole new meaning for people who are embracing a single lifestyle. Tapping into this, Coors Light has launched a campaign encouraging young Americans to reject ‘cuffing season’ and choose to adopt a dog instead.

Embracing the American craft beer drinker's evolving taste buds, brewery Clown Shoes Beer is catering to more experimental inclinations. Pandemic stay-at-home orders have Americans craving any sense of normalcy – quirky bevs combine indulgence with the ease of cracking open a beer.

With people spending more time at home, they’re turning to entertainment to break the monotony of the everyday and channel their anxiety into something more hands-on. But can escapism really help people feel more empowered? And how do they want brands to speak to them during a pandemic?