Before the coronavirus pandemic, both health providers and patients were reluctant to embrace telehealth, despite the convenience. But attitudes are changing as people see the benefits of going remote. What can brands do to provide the quality of care people expect, but from a distance?

For many Britons, the pandemic has taken a toll on their mental health and well-being, with many experiencing anxiety or depression. As people prioritise taking better care of themselves, Superdrug has launched an app to make professional help more accessible.

Since the passing of the Digital Healthcare Act in Germany in late 2019, telemedicine has seen a boost in reputation and popularity. Taking advantage of the tide change, the Caspar Health app offers patients digital connections to care, allowing them to access medical help remotely.

Many Seniors who may have been apprehensive about using technology pre-pandemic have since changed their tune, with telehealth platforms, in particular, gaining more older users. Brands that make these services as easy to use as possible can play a crucial role in Senior well-being.