A survey has found that people are becoming more willing to share their personal information with insurers for a lower price. At the same time, though, their confidence that insurers will use this data responsibly has dropped, highlighting how transparency is key for earning back trust.

Britons’ level of concern over the use of their data by companies has almost halved since 2018. With many consumers fatigued by data policies but also keen to help slow the spread of COVID-19, people are increasingly seeing both the positives and pitfalls of data harvesting.

Whether it’s hacks or leaks, data privacy is the issue of the day. Many say they are concerned about their information online, but what will they share and what do they expect in return? Canvas8 spoke to seven Americans to find out what they’re willing to share about themselves and with whom.

Whether to stay connected, informed, or distracted, social media plays multiple roles in people’s day-to-day lives – and it’s proving especially useful during the COVID-19 crisis. Canvas8 polled 1,000 Americans and spoke to nine people to find out what they want from these platforms and why.