From stress-baking to gardening to puzzles, there are innumerable hobbies people have tried during lockdown to keep their spirits high and minds occupied. And it turns out these activities have a tangible effect on mental health, creating room for brands to innovate in this space.

Vine and Snapchat may have popularised the short video format on social platforms, but TikTok has broadened the medium’s potential, allowing users to join viral crazes with just their phones. As Gen Z’s attention spans shrink, the app offers an easy way to participate in a wider digital community.

With traditional ways of socialising blocked and the stress of the pandemic having a drastic impact on people's mental health, many Britons have embraced the soothing balm of a new or old hobby. But how might an uptick in creativity impact their leisure preferences in the post-pandemic era?

Nikon is offering free online photography courses to help pass time during self-isolation. With people perhaps struggling to fill their days without work or social events, the brand is giving them a way to get creative in the hopes of sparking a new and enduring passion for photography.