The company Awaken aims to create a compassionate space for uncomfortable workplace conversations. Running thought-provoking workshops around inclusion and social justice, its principles are built on long-term commitment to DEI, rather than knee-jerk reaction initiatives.

Beauty brand BECO’s #StealOurStaff campaign draws attention to the disproportionate rate of unemployment among Britons with disabilities. By encouraging other companies to employ their staff, the campaign addresses the demand for better representation of the disabled.

A technicolor celebration of people pursuing their dreams, Squarespace’s rousing Super Bowl ad shows how the brand helps people break out of their day jobs. Given the precarity of the job market and criticism of the gig economy, the ad toes a fine line between inspirational and insensitive.

COVID-19 has made in-store shopping a challenge for everyone, but especially those who face hurdles when navigating stores. Neatebox’s free app creates an inclusive and stress-free experience whereby users book assistance in advance and receive personalised in-store service.