The death of George Floyd and ensuing protests saw companies worldwide attempt to address systemic racism in their messaging – though many faced a tide of consumer cynicism. Semiotics expert Chris Arning explains how brands can meaningfully show their commitment to anti-racist action.

The events of 2020 have seen organisations across the world denounce systemic racism, but dismantling racial bias is complex and time-consuming work. Canvas8 spoke to Dr. Anatasia Kim to discuss the concept of allyship and how it can be fulfilled at an organisational level.

As Black Lives Matter hit peak global attention following protests in summer 2020 that began in the US, Britons have been coming to terms with the systemic racism closer to home. Canvas8 polled 1,000 Britons and spoke to eight people to understand what it means to be an ally.

In the wake of the Black Lives Matter protests, brands are working on anti-racism agendas. But in order for real change to occur, it’s clear that businesses need to pursue, not avoid, ‘uncomfortable’ positions. As people look for brands to take action, embracing discomfort is a way to earn trust.