Coles, one of the biggest supermarket chains in Australia, has launched a Coles Local in Chatswood that champions local suppliers and sustainable products. With Australians becoming warier of large corporations’ eco-efforts, they want their expectations to be met while grocery shopping.

With the pandemic leaving most Australians confined to their neighbourhoods, love and loyalty for local business have boomed. Prioritising community over convenience, a growing number of people want to see how their spending is helping to shape and sustain their local economy.

From panic-buying to extreme saving, paths to purchase have morphed as we progress through the pandemic. But what are people willing to spend on? Canvas8 spoke to Dr. Ravi Dhar and Joe Pine to understand how brands can maintain and grow their following during and after COVID-19.

As societal and environmental ills mount, Aussies are demanding that brands and the government take more responsibility for the impact their decisions have on everyday life. What issues are most pressing for people Down Under and how are their ethical expectations being met?