Christmas shopping has started early in the UK as people look to get the ball rolling on what is likely to be the most disrupted of celebrations in recent memory. With people unsure whether they can see their family or afford their usual splurge, Christmas is already high on the agenda.

The novel coronavirus that began sweeping the globe in early 2020 has made it difficult – and sometimes impossible – to engage in time-honored holiday traditions with loved ones. With no return to normal in sight, how will Americans adapt their celebratory habits for the short- and long-term?

The pandemic has forced people to reassess every aspect of their lives – including how they celebrate holidays. With the potential of further job losses and lockdowns, how can brands help Britons get in the festive spirit? From digital dinners to festive unboxing, the devil will be in the details.

The value-action gap is alive and well when it comes to shopping locally – despite most people saying they’re willing to spend more on local produce, very few actually look at point-of-origin in the aisles. Creative labeling and small visual nudges could help people resolve this shopping tension.