Messaging around sun safety tends to focus on fairer skin tones and most formulations don’t cater to the needs of darker skin. Black Girl Sunscreen is working to promote sun protection for Black people with a white-cast-free, moisturizing product that positions suncare as self-care.

The parenting industry is a lucrative market but tends to be dominated by White voices while women of color are left out of the conversation. Sugaberry is changing the narrative with a media platform dedicated to celebrating the ups and downs of motherhood for Black and Brown women.

Despite being in partial lockdown, many people are eager to stick to their beauty routines, and they're spending accordingly. Overnight eye-masks and Fenty products are proving especially popular, suggesting a desire for regimen-centric minimalist products and community-focused brands.

In the wake of the Black Lives Matter movement being reignited by the death of George Floyd, brands are taking to social media to express solidarity and support. But as people expect increased transparency and accountability from companies, they are being asked to ‘pull up or shut up’.