Patagonia has announced various measures to help improve voting accessibility in the 2020 US general election. With the brand known for its political activism, its continued dialogue with important issues will likely resonate as consumers increasingly look to brands to take a stand.

The death of George Floyd and ensuing protests saw companies worldwide attempt to address systemic racism in their messaging – though many faced a tide of consumer cynicism. Semiotics expert Chris Arning explains how brands can meaningfully show their commitment to anti-racist action.

In the wake of the Black Lives Matter movement being reignited by the death of George Floyd, brands are taking to social media to express solidarity and support. But as people expect increased transparency and accountability from companies, they are being asked to ‘pull up or shut up’.

Young people often advocate for social change, but getting them to the polls is another story. As the US election nears, an organization of athletes and stars is reaching out to potential voters via a video game, offering education and inspiration to empower young people to flex their voting rights.