Signal3 Nov 2020
Distrust spurs uptick in the 'infodemically vulnerable'

The proportion of Britons who are considered vulnerable to fake news and misinformation online more than doubled during lockdown. With the events of 2020 further eroding trust in institutions and government, there’s space for brands to assuage fears with clear and trustworthy information.

Distrust spurs uptick in the 'infodemically vulnerable'