Signal21 Oct 2020
Gender-neutral Adidas store aligns with Gen Zer identity

As pandemic fears keep people from shopping IRL, brick-and-mortar stores are going the extra mile to get people through their doors. Adidas is aiming for values-led Gen Zers with its concept store in London, which is positioned as a judgement-free fashion zone for young creatives and shoppers.

Gender-neutral Adidas store aligns with Gen Zer identity