Mr Porter’s Health in Mind fund and cycling brand Rapha have forged a partnership that aims to raise awareness of men’s mental health and cultivate a supportive community. The exclusive collection of cycling jerseys promotes mental and physical well-being, with all proceeds going to charity.

As luxury brands become increasingly accessible to the everyday consumer, they are seen less as a symbol of class for Britons. Moving beyond branded luxury, status markers are shifting to be defined by the exclusivity and quality that luxury offerings can provide rather than the price tag.

Yoga and pilates aren't the only physical activities that can facilitate mindfulness, with Adidas pushing the notion of mindful running through its Run To Connect campaign. It's playing on people’s evolving relationship with exercise as they increasingly see it as a stress reliever.

As people around the world wrestle with the impact of COVID-19 on their mental health, therapy and helpful apps are being sought out by people looking for support. Tackling the stigma of open conversations about mental health, Intellect is a Singapore-based app pushing for positive change.