As tastes in the luxury sector evolve, high-end restaurants are lagging behind in implementing new services and technology that diners will come to expect. What will premium experiences look like in this changing landscape, and how can brands adapt to stay ahead of the curve?

Lockdown has left people desperate to escape and get away for a holiday, but many lack the confidence to take the plunge and book something. Stay Small, Stay Safe’s campaign is stressing their pandemic protection processes to win guest trust and keep them safe.

As Europe begins to ease its lockdown, restaurants eagerly await the return of their diners, but they're having to take extra measures to allay fears. From greenhouse structures to one-man restaurants, post-lockdown innovations are bringing new meaning to the term ‘experiential dining’.

With people spending more time at home, they’re turning to entertainment to break the monotony of the everyday and channel their anxiety into something more hands-on. But can escapism really help people feel more empowered? And how do they want brands to speak to them during a pandemic?