Signal17 Sep 2020
Ikea taps at-home wellness for locked-down Aussies

Ikea has released Product Pose Yoga, an ad campaign featuring a short yoga practice, for Aussie screens. With parts of the country experiencing strict lockdowns, brands are tapping into wellness and turning to at-home entertainment to engage households while restrictions remain in place.

Ikea taps at-home wellness for locked-down Aussies