Signal8 Sep 2020
Texts are the go-to mode of contact for anxious Britons

Research by YouGov has found that the majority of adults in the UK prefer texting over speaking on the phone, a fact that’s especially true of younger adults. For brands, this may suggest a hesitation to engage with customer service on the phone, as people look to avoid full-blown conversations.

Texts are the go-to mode of contact for anxious Britons