Signal8 Sep 2020
Nostalgia takes Lego sales to new heights in lockdown

Lego sales are soaring during the pandemic and, surprisingly, it’s not because of kids. While families spent more time at home together during lockdown, a growing number of adults embraced ‘kidulting’, playing with Lego and other toys as a form of creativity and escapism.

Nostalgia takes Lego sales to new heights in lockdown