Calls for more female representation on TV and in film are gradually being answered, with the number of women on the screen and behind the camera on the rise. As demands for gender equality in media representation rise, brands and companies are stepping up to answer the call.

The Bon Appétit Test Kitchen YouTube channel has gained a cult following thanks to its subversion of conventional food TV. Its combination of unpretentious approach, relatable hosts, conversational style, and long-form video has proven to be the perfect recipe for entertainment and escapism.

Cause-based marketing sees brands launching campaigns and posting on Instagram to show their support for social issues. Yet while they may mean well, such efforts are routinely criticised, especially by discerning Gen Zers. So, how can brands demonstrate their commitment to a good cause?

Cravings, cramps, and breakouts – periods can be an uncomfortable time for many women. They can also cause confusion and embarassment, something Tampax is hoping to tackle with a frank campaign intended to promote education about how to insert a tampon correctly.