VR Devotee app facilitates distanced Hindu worship
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Aug 28, 2020
VR Devotee app facilitates distanced Hindu worship

A Hindu devotion app has seen a surge in users as a result of the pandemic. As consumers look for ways to continue practising their faith from home, brands that show a deep understanding of the intricacies of a specific religious practice will fare well in gaining trust and loyalty among devotees.

VR Devotee is an app that livestreams Hindu temple services, festivals, and events at holy sites. Although the app was founded in 2016, its user base has expanded exponentially during COVID-19. Since India’s lockdown in March 2020, VR Devotee has seen an increase of up to 40% in use, mainly for livestreams. “The amount of time people are spending on the app is really skyrocketing,” says John Kuruvilla, one of the app’s founders. The app has made it possible for those in lockdown, as well as those with mobility issues, to continue to practice their faith at a distance. Some users have developed app habits that are likely to stick after the pandemic, as ”temples can be busy, can be distracting, uncomfortable. VR Devotee is better!”