While London’s career opportunities, buzzing nightlife, and multicultural mix once drew 20- and 30-somethings in their droves, the intense and expensive way of living is putting many people off – and at a younger age than in the past. How are other parts of the UK attracting Gen Yers away?

The pandemic has caused Americans to reevaluate their lifestyles, and one consequence is a rejection of the big city. Urban areas are hotbeds of contagion – what's more, they offer limited outdoor space, a fact that city-dwellers have struggled with while quarantining.

The archetypal American suburb may be perceived as quaint, welcoming, and demographically homogeneous, but they have never been denser, more diverse, or poorer. How exactly have these areas transformed over the decades and why do people still want to set up a life in these neighborhoods?

With COVID-19 drastically impacting young Americans’ work and study opportunities, many are struggling to stay financially independent. Amid this upheaval, some are moving back home with mom and dad, creating room for brands to ease this transition and build their resilience.