As the unsustainable practices within the fashion industry become more commonly known, many shoppers are considering how they could change their consumption habits to limit their impact on the planet. Could peer-to-peer rental services provide a solution for eco-conscious fashionistas?

As ecological crises become impossible to ignore, conscientious shoppers are seeking ways to limit their impact on the planet. Sneaker brand Allbirds is meeting demands for eco-friendly fashion by using sustainable components – but that’s not the sole reason it's developed a cult following.

People are moving away from flashy fashion statements in favour of pared-back styles that could be deemed as more appropriate in the face of economic downturn. Amid lockdown, job losses, and a looming recession, understated style is replacing bold fashion brands and statements.

People are shopping less but their interest in fashion hasn’t waned. Fashion brands have noticed that young shoppers, restricted to the indoors during the pandemic, are opting to make their own clothes instead of buying new – and brands are responding by giving them the creative tools they need.