People have responded to the crisis in different ways – either due to personal choice, privilege, or circumstances outside of their control. Canvas8 spoke to Juliana Horowitz and Dr. Grant McCracken to understand how brands can uncover the nuances of the pandemic experience for their audience.

People who can see Trader Joe's stores from their homes are taking to social media to track the length of lines to help locals plan their trips to the grocery store. With the pandemic renewing community spirit, people are coming up with digital strategies to help one another with daily activities.

Amazon may not be the most inspirational place to buy presents, but that doesn’t stop people ‘adding to basket’. Canvas8 spoke to three experts to find out whether Prime has made us lazier when selecting gifts or if, in fact, the ease of e-commerce encourages more expensive and thoughtful choices.

Workplace practices are being re-evaluated due to COVID-19 and the call to action of Black Lives Matter marches. By backing its workers who want to join protests and offering to pay bail if they’re arrested, news site Axios is demonstrating supportive leadership values beyond perks and pay.