Toyota has unveiled a prototype of what the city of the future could look like in Japan, complete with autonomous vehicles and human support technologies. As sustainability becomes a top priority in people’s lives, they’re expecting brands to lead by example and help them visualise the possibilities.

From messages of support to those that aim to entertain, how can brands deepen their relationships with people during a pandemic? Canvas8 spoke to Tom Doctoroff, author of Twitter Is Not a Strategy, to understand the role brand behaviour plays during a time of uncertainty and crisis.

With just 20% of e-waste produced in 2016 being ‘properly recycled’, it seems that most people are simply throwing away their old and broken tech. But in a bid to advance the circular economy, Dell has teamed up with Bayou with Love to create a jewelry line from scrapped electronics.

Research has found that minor changes to environments can make a major difference to sustainable behaviours. Brands that alter infrastructures to make sustainable behaviours more convenient can nudge the collective adoption of eco-friendly habits among people who are keen to make a change.