What benefits would encourage app users to hand over their data? How are digital platforms helping people understand their heritage and wellbeing? Would added humanity make AI helpers more attractive? And what’s the appeal of temporary gadget ownership?

As India moves to be a cashless country, PayTM is leading the digital economy’s revolution by providing a wide merchant base for its users. This app is simplifying Indians’ lives by giving them the opportunity to seamlessly sync their spending for offline retail and online services.

As internet penetration climbs around the world, more non-English speakers are getting online. In India, nine in ten new internet users consume content in local languages, so international brands that communicate with people in their native tongue may be well-placed to gain a competitive edge.

Educators in India are shifting school pupils’ learning focus towards ‘real-life’ study that's supported by apps and newspapers. With high unemployment among youth in the country, schools are hoping to tackle the problem with more modern teaching methods and digital skills.