Vegan brand Emily Snacks has launched its first-ever OOH campaign - right in the middle of lockdown. But rather than shying away from the faux-pas, the self-aware ad makes light of the situation, striking a funny, self-deprecating tone that reflects people’s desire to laugh at the harsh realities of life.

As the world goes into quarantine, people are mass-downloading video-streaming app TikTok. While Gen Zers have felt relegated to the sidelines of society’s economic decisions, young content creators are taking to TikTok to poke fun at a Boomer-run system under stress.

With plans cancelled and people stuck indoors, lockdown has left many feeling bored. Canvas8 spoke to Dr. John Eastwood and Andrew Hunter, who research the psychology of boredom at Toronto’s York University, to better understand why people become bored, and how brands can help.

The COVID-19 pandemic has rapidly reconfigured the world as we know it – and a mental health crisis could be waiting in its aftermath. Canvas8 spoke to Staci K. Haines, the author of The Politics of Trauma, to understand how the outbreak is set to challenge and change our emotional wellbeing.