With people spending more time at home, they’re turning to entertainment to break the monotony of the everyday and channel their anxiety into something more hands-on. But can escapism really help people feel more empowered? And how do they want brands to speak to them during a pandemic?

Secret Cinema is bringing its immersive events online, complete with all the same elements of surprise, costumey dress codes, and audience participation. With many people lacking variety in lockdown, brands can lean into novelty and create exciting routines around a shared experience.

With people across the US increasingly self-isolating and staying inside, they’re finding innovative ways to socialize. Netflix Party is a Chrome browser extension that creates a sense of community and lets people watch their favourite movies and shows together even when they’re miles apart.

As people around the world socially distance themselves due to COVID-19, they're seeking ways to interact with others that don't require a physical presence. Looking to fill this need is Instagram’s Co-Watching feature, which lets users browse the platform together via video chat.