As some people struggle to adapt to remaining indoors under COVID-19 lockdown, the Zenly app is gamifying behavioural change with a social distancing leaderboard. With research showing that gamification can increase brand loyalty, there’s an opportunity for brands to make good of a bad situation.

The Sims 4 game has released its Tiny Living Stuff Pack, allowing gamers to build virtual tiny homes. The release signifies how virtual entertainment aligns with real-world trends as tiny-home living becomes a popular option for eco-minded Gen Yers who are priced out of homeownership.

Gen Zers may use the web to share memes and post their meals, but their exposure to social media and 24/7 news means they’re also well aware of major global issues like climate change. In the first of a two-part report, we explore how sustainability has become a way of life for this cohort.

PC gaming platform Steam has captured an enthusiastic audience in China, with indie title Chinese Parents boasting 32,000 concurrent players at its peak in 2018. It offers a nostalgic take on growing up under the one-child policy system, but how does it reflect the reality of Gen Yers today?