With Americans adjusting to lockdown life, many have returned to the kitchen, discovering (and re-discovering) ingredients and brands and adopting sustainable habits. Given these behavioral shifts, there are opportunities for brands to lean into people’s newly found discovery journeys.

From isolation loaves to quarantine cookies, stressed-out Americans are managing the pandemic blues in a very wholesome way: by baking. As the outbreak weighs on people’s mental health, they’re looking for comforting, mindful activities to shift their thoughts from the global health crisis.

Though Britain’s high streets may be haunted by a general air of malaise, bakery chain Greggs is bucking the trend. By innovating its product line while staying true to its roots, it’s keeping both new and old customers satisfied, becoming the nation’s favourite dining brand in the process.

There’s much more to Irish food and drink than Guinness and potatoes, with concerns about health and sustainability leading many people in the country to reconsider their diets. Through its cookbooks, cafés, and range of products, The Happy Pear is pushing a local and greener way to eat.