As the impact of plastic on the planet becomes clearer, people want brands that prioritize sustainability. But with convenience still a priority, coupled with new COVID-19 behaviors, The Wally Shop’s zero-waste grocery delivery system offers Americans hygiene, ease, and eco peace of mind.

Despite the popularity and ease of e-commerce, the vast majority of Americans still visit physical shops – and it’s not just because they offer better customer service. Buying from brick-and-mortar stores gives people a chance to support their community, which creates a positive retail experience.

Research has indicated that a bulk of US grocery shoppers are confused by the term ‘local’ and what it actually entails. As consumers step up their efforts to be more conscious of what they’re buying, the findings highlight the growing lack of understanding regarding the food supply chain by shoppers.

People are becoming increasingly aware of what brands are doing behind the scenes. But what would cause shoppers to stop supporting them? Canvas8 surveyed 4,982 Americans and spoke to eight people to find out what they would do if a brand did something that didn't align with their values.